CHERISH THE TRADITION.
A ROYAL FEAST

The creative objective was to make QueenMary Scottish Butter Cookies the preferred choice over the more well established Danish Buter Cookies.

The design is leveraging on Scottish royal heritage and thoughfully crafted upon on Scottish piper that adds premium cues whilst maintaining the brand’s iconic and recognizable Scottish tartan device.

The statement on the ribbon has been considered as important and recognizable brand equities and pride as far as brand promise is concerned.