LET'S START THE PARTY!

JJ snacks wanted to redesign existing packaging into something more fun and appeal to teenagers as well as kids. Evolved on the idea of fun, party atmosphere, we developed a brand new product name; Partito!.

‘Partito’ - an Italian language for ‘Party’ has everything of what this new design packaging to offer. It’s about being fun and lively! A distinctive silhouette depicting each flavour of the packs is something unconventional attempt and yet clearly demostrates its product differentiation to the others. The new visual design and verbal language of the packaging convincingly send a strong message that anytime is just a party time while enjoying Partito snacks!