BEST OF MALAYSIA.
BEST OF TASTE

For over years, Made-in-Malaysia coffees have been receiving tremendously commendable acclaims from all over the world, especially China. To capitailise this, NZ Oohc-Oohc approached Ideapls to develop packaging design with a touch of ‘Nanyang Nostalgia’ elements into these instant coffee designs.

Cleverly using the ‘stamp’ element featured on the packaging as a source of inspiration, Ideapls developed a cohesive series of indulgent, post colonial approach expressions to reflect the brand’s personality.

This strong visual architecture allowed us to focus on sentimentalism, provenance and flavour innovation while retaining the beloved brand’s reminiscence and spirit.