JOY IN MANY FLAVOURS...

Working in close collaboration with the Alfredo team, we embark on the challenge of designing this beloved range by developing a visual system that elevates the brand personality.

For the fact it is a small pillow pack, our idea centred around with a bold and stylish feel, the new design system for this range is eye-catching, clear and flexible, allowing each variant to be enjoyed individually, or to live cohesively together.

With our expressive creative appraoch, we created a simple and delighful experience that empowered Alfredo as a brand to stand out from the crowd, be snapped up and enjoyed.