SIMPLY THE BEST...

Historically, cheese has always been associated with western gourmet food while curry, on the other hand, is brought to Europe from Asia. To have them both cooked in one bowl is certainly a something one would have never imagined. As briefed by client, we gratified and employed this direction and developed a tagline ‘The best of both worlds’. Additionally, Ideapls further explored and developed ‘OtentiQ’ for brand naming as to leverage on the product’s authenticity.

Our surrealistic creative approach perfectly heightens countryside enjoyment while elevating the uniqueness and premiumisation of the brand. This has helped to give OtentiQ an edge over the already clustered instant noodles market in Malaysia.