ELEVATES YOUR SENSES

Krobe approached us to design packaging for a new series of coffee - Dripping Coffee. Though the dripping coffee culture has been commonly accepted abroad in countries like Japan, Korea as well as Taiwan, it is somehow remains to be seen as a ‘new-thing’ at home.

A clear, crispy and stunning look of the packaging has become the creative direction for design team.

We at Ideapls supported this propaganda as a point of structural distinction without the need for superficial graphics that would have diminished the single minded approach of Krobe dripping coffee. The ring design acts as brand’s secondary language that amplifies core principles of this contemporary lifestyle.