SO HOT
SO DIPPING

This is exactly what popping up in our mind when sampling Carjen’s newly Nyonya Curry Laksa instant noodles.

When contacted, we were so elated Ideapls was entrusted to develop packaging and creative strategy for this new product. After endless extensive research and development, we held true to our core belief that there was nothing else quite like Carjen’s Nyonya Curry Laksa instant noodles; in flavour, in ingredients and of course in taste. Those who have experienced that creamy-rich texture and aromatic would undeniably agreed. It was this belief formed the basis for our creative direction.

The design inspiration rooted in the Malacca Nyonya Heritage supported by its graphically motives in which we firmly believed it really delivered the product core message; authenticity and uniqueness.

The ‘Sambalicious’ phrase is creatively used for its promotional materials to underpin sambal paste found within the pack.