SEEDS OF LIFE
A GIFT OF LIFE

CED approached us to refresh thier existing organic product packagings. Prior to this, CED has found it hard to achieve a desired brand recall due to weak of brand visibility, not just functionality but emotionally too.

Our task was to bring this new product to life through positioning, naming, tone of voice and design. Intrigued by the unique proposition in which CED proudly claims all of its organic products are 100% pesticide-free, our design team quickly created a bold, powerful visual language to reflect it right from the outset. Coupled with a new design direction, tone of voice system, we produced a united brand expression that underscored its core story; a perfect gift of life for health.