BRIGHTLY, SAFELY...

Commissioned by TY Hardware to design packaging for its industrial range of products under Versal brand name. The brief was clear and simple - Injecting a new zest of life to the ubiquitous of mundane and dull stereotyped boxes in the market.

Employed this as our core creative direction, we developed an uniform brand look and feel by using striking black and yellow colour as our focal point of communication, coupled with a ‘site-scene images’, the packaging is a unique and relevant when displaying on shelves. A strategy-placed iconic clearly communicates Versal’s brand benefits and functionality.