SEALED WITH GOODNESS

Ideapls was tasked to formulate a new positioning for California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture to strenghten their dairy products made with 100% Real California Milk. CMAB wanted us to leverage on the seals that synonymous with brand herritage, superior and quality. Building on this core idea,

We developed the brand strategy with a unique tone of voice, fresh and distinctive identity for all touchpoints.

In collaboration with its foodservice partners, we have helped the brand achieved higher recognition value with an emphasis on the seals. An iconic Holstein cow in anticipation adds warmth and character, making all marketing collaterals more compelling and approachable.